When a skiffle group called The Vipers came to play one night at the 2 i’s, a friend of theirs called Tommy Hicks helped them out with some vocals and so impressed a watching record producer from Decca that it was Hicks who was signed to his label. Hicks was quickly taken on and managed by a former shopkeeper called Larry Parnes, who persuaded him to change his name to Tommy Steele. The name stuck and a hit single called ‘Rock with the Caveman’ soon followed and literally within days Tommy Steele became Britain’s first genuine teenage pop idol.

Steele’s overnight success made the basement of the 2 I’s coffee shop the most famous music venue in the country. It was only a small place though, and like the other Soho venues was usually very hot and sweaty, with a small 18 inch stage at one end, one microphone, and some speakers up on the wall.

Clutching their guitars, teenagers, from all over the country, started coming to the 2 I’s, or even Soho in general, to try and find fame and fortune. Cliff Richard and the Shadows (initially the Drifters) all met by being regulars at the cafe. Bruce Welch of the Shadows once said:

“The Two I’s was the place to be discovered. If it was good enough for Tommy Steele it was good enough for us.”

Larry Parnes, considering himself an ‘impresario’ and known to many as ‘Mr Parnes, Shillings and Pence’, started to manage other singers and after the success of Steele insisted on creating cartoonish pseudonyms, thus Reg Smith became Marty Wilde, Ronald Wycherley became Billy Fury and Clive Powell became Georgie Fame. Joe Brown, however rejected his Parnes’ name of Elmer Twitch (not surprisingly) and solely, it seems, had a music career with the name with which he was born.

Larry Parnes wasn’t known as the ‘beat svengali’ for nothing, and his relationship with his proteges was ‘fatherly’ at the very least. Vince Eager at one point was wondering why he hadn’t received any record royalties. “You’re not entitled to any,” Larry Parnes told him. “But it says in my contract that I am,” Eager protested. “It also says I have power of attorney over you, and I’ve decided you’re not getting any,” Parnes replied.

Parnes’ power in the music business swiftly declined with the rise of the Beatles (he rejected them as a backing group for Billy Fury at one point) and, always happier with family entertainment, he went on to produce theatre shows. However the mid to late fifties was an incredibly exciting and creative time for British music and the attraction of rock ‘n’ roll brought talented (and, to be fair, not so talented) teenagers from all over the country to try their hand at a new musical fashion.

It seemed, at last, that anyone from any backgrould could make it. Only Punk, perhaps, echoed the musical ‘can do’ atmosphere of this period, just two decades later.

http://www.youtube.com/watch?v=_nsRHHcq1P8

It’s now over fifty years since the heyday of the 2 I’s coffee bar in Old Compton Street. A lot of the Soho cafes, like everywhere else, are either closing down or becoming part of the ubiquitous Starbucks chain. Starbucks, of course, branched out last year and started their own record label featuring cutting edge artists such as Carly Simon and James Taylor.

The ubiquitous coffee chain also signed Paul McCartney, who fifty years ago was inspired by the skiffle boom created by the Soho Coffee shops to join John Lennon’s skiffle band The Quarrymen. And we all know what happened to them.